Sightcorp’s AI meets the Raydiant Experience Platform10 November 2022
We’re delighted to announce that Sightcorp’s state-of-the-art, AI-powered software, DeepSight, is now integrated into the Raydiant technology stack. Since acquiring Sightcorp earlier this year, we’ve worked hard to execute this product marriage and solidify a milestone that brings unparalleled value to our Experience Management Platform.
Now, customers can access essential AI analytics tools right at their fingertips. Our joint solution is the one-stop shop for creating, managing, and measuring end-to-end content experiences and is the secret weapon for brick-and-mortar businesses that are looking to create amazing in-location experiences.
Next-Level, On-Premise Experiences
Raydiant’s plug-and-play platform is designed to empower organizations to create personalized and meaningful content experiences from 10 to 10,000 locations. The addition of AI allows users to go that step further and close the loop with important measurement data on how their on-screen content performs, and who is interacting with it in real-time. This impactful information about on-premise audiences is collected anonymously, highlighting factors such as demographics and user behavior.
This robust platform empowers customers to self-manage their content and measure its impact all while using one product. Having access to this tool ensures businesses can make data-driven decisions and create experiences they know their customers will enjoy.
Streamlined Content Scheduling
Easily manage content on the fly with Raydiant’s Experience Management Platform. Powered by AI, our software allows users to control customizable content across multiple screens and locations, scheduled to run at your given time and/or frequency. Using predefined conditions set in the CMS, users can delegate what content should play when according to real-life variables. This includes options such as playing ‘female-targeted ads’ to women and ‘male-targeted ads’ to men. This type of smart scheduling saves time and ensures the right content is being displayed to the right audience.
Dynamically Targeted Promotional Content
Deploy dynamically targeted content to every customer and gather real-time audience insights. Our AI measurement technology anonymously analyzes viewers, measuring metrics such as age, gender, and mood, and plays hyper-targeted content to each viewer according to their demographic group. This type of customer analytics increases engagement, satisfaction, and purchase likelihood. In fact, customers are 40% more likely to spend more than planned when they identify their shopping experience as highly personalized, with 66% expecting brick-and-mortars to already understand their interests and needs.
Raydiant’s Experience Platform enables businesses to track and monitor the performance of their in-location digital signage. The customer analytics software anonymously measures customers' interactions and behaviors while viewing each piece of content and aggregates intelligent insights such as the number of viewers, opportunity to see (OTS), likelihood to see (LTS), attention times, and more. These Google Analytics-type insights allow businesses to understand how their content is performing, what works, and what doesn’t in order to make intelligent future content optimizations and in turn, improve the customer experience.
Sightcorp & Raydiant
All of these amazing DeepSight features are now far more robust with our full acquisition. To learn more about how the Raydiant Platform can help you transform your business and create amazing in-location experiences, book a demo with one of our team members.