Raydiant Acquires Perch: The Future of Retail is Here27 September 2022
"Companies need to be bold and unapologetic when it comes to creating in-store experiences for their customers. That’s why Raydiant has moved into intelligent, dynamic, and data-driven interactivity powered by computer vision and AI.” – Bobby Marhamat, Raydiant CEO
We’re excited to announce that Raydiant has acquired Perch, the digital marketing platform for in-store product engagement and sales. Perch’s lift and learn technology combined with Raydiant’s AI and customer experience offerings is a game changer for the retail industry.
When on-screen displays react in real-time to customers, you create smart, personalized digital experiences in-store. This drives customer engagement and boosts sales. Keep reading to learn more.
Lift and learn, AI, and digital signage 101
This acquisition brings together a host of cutting-edge technology, so we’ve prepared a crash course on some of the most common terms below.
Lift and learn uses smart shelves powered by sensors (think hotel room mini bars) to provide customers with information and promotions about the products they pick up. This technology allows the user to determine which products customers engage with, for how long, and which targeted content actually gets them to buy. On average, this process boosts sales by 87% across categories such as beauty, fragrance, grocery, electronics, and apparel.
AI (artificial intelligence) identifies the demographic metrics of consumers. This technology can approximate age, gender, and sentiment. Combined with lift and learn, AI makes it possible for businesses to deliver personalized experiences and content to each and every customer based on who they are and what they’re doing.
Digital signage is the customer-facing piece that allows businesses to display content on screens that may be free-standing, mounted to walls, embedded in displays or via electronic shelf labels. These screens can show product details, ratings and reviews, influencer content, QR codes, cross-sell suggestions, seasonal promotions, and much more. Digital signage makes information accessible and convenient, and it eliminates the need for shoppers to download an app, scan a QR code, or navigate through options on a screen.
Our vision for a smarter store
Picture this: a customer walks into a store and picks up a product. The digital screen above the product display shows the customer engaging content, which is not only related to the product but also personalized based on the customer’s demographics (like age, gender, etc.). The content then empowers the shopper to confidently choose the best product for them.
On the business side, you get to show the customer ads and other promotional content. The data gathered also helps you learn and analyze how customers interact with products — does a customer hold a product? Is the customer engaged with screen content? How many customers pick up a certain product? What products appeal to certain demographics?
All of this information can be used to better understand consumer behavior, enabling you to design an unforgettable customer experience.
The face of retail is changing
Brands and retailers such as Johnson & Johnson, Purina, CVS, Meijer, and Jo Malone have already incorporated some of these technologies. The future of retail is here, and we’re just getting started. Book a demo to harness the power of customer analytics, engage your customers with interactive content, and enjoy a nice sales lift.