Did you know that 93% of people look at a restaurant’s online menu before deciding to dine there? Having an online menu—and an updated one—on major platforms like Google and Open Table is a must for restaurants. Here’s why and how to use Raydiant digital signage, which includes access to our partner SinglePlatform’s app, to make sure you’re in the game.
The Benefits of Online Menus for Restaurants
An online menu that can be updated in seconds and across platforms has many benefits. Unlike a PDF of your menu, which is not searchable online and is difficult to read on a mobile device, an online menu:
- Gets your menu seen by more hungry diners
- Is easy to update with new items, price changes, and availability
- Puts you in the search results of major eatery platforms
- Gives diners info on your business hours, location, menu, and specials
- Lets you to advertise with hi-res food photos
- Increases your online delivery revenue
- Builds customer trust and loyalty for your brand
Get Found by More Hungry Diners
Bottom line: people can’t find out you have the best tacos in the county if they can’t find you when they search “tacos near me.” And that’s no exaggeration—the stats back it up, with a reported 46% of smartphone owners using voice search to find a business near them every day. There are also 260 million searches with some variation of “restaurant near me” every month. All the more reason to make sure that your menu is online and searchable!
Post your online menu to Google, Yahoo, Open Table, Yelp, Facebook, Foursquare, and TripAdvisor. And don’t forget menu hosting sites like Allmenus, MenuPages, OpenMenu, and UrbanSpoon. Also important are ordering apps like UberEats, GrubHub, Postmates, DoorDash, Seamless, Eat 24, and Delivery.com.
So…what do you do when you have your menu on dozens of sites and you want to update a price here, or add a menu item there? Enter SinglePlatform.
Save Time by Updating Your Menu Once for All Platforms
The SinglePlatform app lets you make all your menu changes on one platform, which then updates your menu anywhere it’s found online—including digital menu boards and your website’s menu. Think about it—you can effortlessly change menu pricing, add photos, update an item’s availability, promote seasonal and special day menus, change your business hours, and more from just one platform. Imagine the time saved! In fact, the SinglePlatform app saves restaurants an average of 430 hours a year by eliminating the need to update each site individually!
Promote Special Day Menus to Attract More Diners
Father’s Day, Super Bowl Sunday, Oktoberfest—or just your weekly all-night happy hour. Get the word out on seasonal, promotional, and limited-time menus by updating your online menus. Studies show that 80% of people don’t search a restaurant by name, but by what they offer—and that includes promotional deals and special events. People also use those platforms and apps to make reservations for high-traffic days and holidays like Mother’s Day and Valentine’s Day. (And, side note: as a Raydiant customer, you get to use SinglePlatform to update your menus and use our PosterMyWall app to create gorgeous digital “posters” for your in-store promotional displays.)
Increase Online Delivery Orders Instantly
So just how does maintaining an accurate online menu contribute to more online ordering revenue? Well, there are more than 1.5 million Google searches a month for “delivery near me.” And people search “restaurants that deliver near me” more than 246,000 times a month. Not to mention that in the year 2019 alone, nearly 40 million people used delivery apps like Door Dash, UberEats, and GrubHub. That number is forecasted to skyrocket to nearly 60% by 2023. One report found that, on average, people have two food delivery apps and use them three times a month.
So, it stands to reason that, if your restaurant offers delivery, then the more platforms and apps you are on, the more visible you’ll be to the public. And the more accurate and well-informed your menu, the more customer trust and loyalty you will earn, which brings us to our next point:
Build Brand Loyalty with Accurate, Up-to-date Information
A restaurant’s menu is the number one factor customers consider when choosing a new restaurant. But what if your menu hasn’t been updated, and when they visit you, they don’t find the dishes—or prices—listed online? Your online presence, which includes an accurate online menu, can make or break you in the cut-throat restaurant business. Why not leverage this often forgotten but vital part of your online advertising?
Longer holiday hours? New chef? Expanded patio seating? Limited-time deal? Every piece of information on your online menu—not just the dishes themselves—can and should be updated to attract new customers and retain your loyal crowd. Building brand loyalty means building customer trust, and an online presence that makes promises that are delivered when diners visit you goes a long way in establishing that trust.
Want to Learn More about SinglePlatform?
SinglePlatform, part of Raydiant’s large app library, provides a “white glove” approach to online menu management, meaning that you tell them what to update and they do the work for you. Any time your menu changes, you can just text, email, or call, and they’re on it! On top of that, they also offer analytics so that you can see where and when your menu is being viewed, how people are finding it online, and what platforms work best. SinglePlatform also offers a social media posting tool so that you can easily stay connected to your customers, and a review tracking tool for keeping track of your online reviews.
Try SinglePlatform and other helpful apps for building and advertising your brand—all available with Raydiant’s digital signage system. Raydiant uses plug-and-play hardware and secure, cloud-based software for creating eye-catching digital displays for your restaurant menus and promotions. Our intuitive user interface lets you create professional-looking digital posters, brand videos, and more to attract and delight customers.