The State of the In-Store Experience — 2022 Report
Consumer preferences over when and how to shop are always changing, and retailers need to be aware of these evolving behaviors in order to keep customers happy, returning, and spending. But the past few years have been challenging for brick-and-mortar locations. The pandemic forced employers to drastically change how they do business, supply chain issues have made products on the shelves scarce, employees seeking new opportunities have left retailers short-staffed, and the economy has threatened to undercut consumer spending.
In their search for cheaper, more available products, have customers given up on physical stores and moved all of their shopping online? Have we finally seen the death of brick-and-mortar?