Podcast 85: Hitha Herzog

Hitha is the Chief Research Officer at H Squared Research LLC, a consumer spending columnist at US News and World Report, and the author of the book “Black Market Billions: How Organized Retail Crimes Fund Terrorists.”

She is a self-proclaimed futurist related to all things retail, and in this episode, she discusses some of the trends that we should be looking for in the retail space.

Topics Discussed in Today's Episode

• What’s exciting right now in the retail industry 

• What contributes to businesses’ success and failure in the retail space 

• A description of the modern consumer and key behaviors 

• Why brick and mortar is part of the future even with online retail 

• The current state of the black market and what we all need to know 

• The role retailers have in battling the black market 

• Advice for brick and mortar retailers to thrive again after COVID 

• Future trends to look for over the next few years