Leveraging Customer Analytics Data in Grocery Stores

The Process of Customer Analysis

75% of buyers prefer to buy from brands that personalize the purchase experience. To stay in touch with the everyday customer and get the data needed to stay ahead in the industry, customer analytics is the grocers' savior tool. With real-time, continuous analysis, they get the most up-to-date insights and never miss out on important consumer intel. Let’s take a look at how the software works, what it analyzes, and how big data benefits both the customer and the grocer.

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