Unilever Averages 42% Sales Lift with Raydiant’s Smart Shelves & Beauty Product And Brand Education Content10 November 2022
Unilever's brand, Dove, has developed a powerful brand message about real beauty and quality products. However, like all brands, Dove struggles to deliver its most effective storytelling in physical retail, where product messaging is often relegated to basic corrugated displays or 4 point print on the back of product packaging.
Using Raydiant Shop’s Retail Experience platform, Unilever launched its smart shelf end cap at Giant stores. The interactive end cap shows consistent sales lift each week, averaging 42% sales lift overall. It has proven to be very effective in increasing average items per basket with a 41% unit sales lift. How?