Heineken Taps Into Raydiant's AI to Serve Up Custom Digital Signage Content

Heineken, the Dutch beer brand, lacked visibility and clarity into how consumers were responding to its marketing initiatives—specifically in pubs around the city of Dublin. For these sites, Heineken had three goals: 

  • Deliver targeted content to the right people at the right time

  • Maximize the conversion rates and ROI of cooler displays

  • Gather data on ad performance across different venues

The brand partnered up with Raydiant's AI Analytics platform to achieve these goals--and more.

Fill out the form below to download this case study.

page scroll link