Customer Story
Heineken Taps Into Raydiant's AI to Serve Up Custom Digital Signage Content
Heineken, the Dutch beer brand, lacked visibility and clarity into how consumers were responding to its marketing initiatives—specifically in pubs around the city of Dublin. For these sites, Heineken had three goals:
Deliver targeted content to the right people at the right time
Maximize the conversion rates and ROI of cooler displays
Gather data on ad performance across different venues
The brand partnered up with Raydiant's AI Analytics platform to achieve these goals--and more.
