Driving Engagement & a 40-140% Sales Lift with Neiman Marcus27 September 2022
Innovators in Luxury Service Experiences
For over a century, Neiman Marcus has served the unique needs of its customers in the luxury market.
But the last decade has been challenging for the department store industry. Sales have been down 40% for the last 8 years, and productivity per square foot industry-wide is down over 30%.
With changing consumer expectations, Neiman Marcus was looking to create an engaging destination that also drove sales and loyalty — and with Raydiant, the following 20-140% sales lift and 6-14x improvement in customer engagement was made possible. But how did they get there?