Raydiant InSight to Optimize Digital Campaigns and Increase ROI
If a tree falls in a forest, and no one is there, does it make a sound?
If a video plays on a screen, and there’s no data on who saw it, does it have an impact?
These are two similar questions most people can’t answer. For too long, the digital signage industry has been missing in-store analytics, instead relying on Proof of Play metrics. They can confirm a piece of content was played and for how long, but they can’t tell you who saw it, for how long, or if it changed their behavior. As a result, they struggle to:
Sell advertising inventory or justify higher CPMs
Improve the content that plays on their screens
Justify further investment in screens
Proof of Play is the most basic of metrics, and it’s like a tree falling in the forest.
The Future of In-Store Analytics is Raydiant InSight
The Raydiant InSight platform gives clients and partners the visibility they need to manage, monetize, and scale their digital content. The platform delivers the following in-store analytics:
Verified traffic and viewing trending over time and by location
Audience and content viewing metrics broken down by demographic
What content and targeting rules best converts passing by traffic to viewing and viewing to engagement
The ROI of how your digital experiences convert to sales
The industry has never seen content metrics this powerful and with insights so clear and actionable. No wonder Raydiant InSight has already been deployed to tens of thousands of digital touchpoints in taxis, welcome kiosks, retail media networks, security signage and anywhere measurement of your digital experiences is important — which is everywhere.
Without these analytics, you and your organization will be stalled, perhaps caught in an endless debate about the value of your screens.
Book a demo
Measure the impact of screen content and optimize your digital campaigns with clear, actionable in-store analytics. Book a demo today.