Announcing: Perch by Raydiant x Nestle Purina - The Largest Deployment of Product Aware Digital Displays In Grocery And Pets

The largest lift-and-learn deployment of Perch by Raydiant - powered displays in grocery and pets explains products the moment shoppers touch them on the shelf using computer vision.

June 17th, New York, NY - Purina has partnered with retail marketing platform leader Perch by Raydiant to launch a next generation in-store product engagement platform at 200 supermarket locations in the midwest. The interactive end caps in the pet section seamlessly incorporate a digital screen that automatically senses what products shoppers touch to respond with videos and information about that very product - without having to scan a QR code, touch a screen, download an app or take any additional action. Using Perch’s by Raydiant “lift-and-learn” technology, shoppers can get more information about Purina products to help them find the right products for their pets by simply touching them, as if they had clicked on them online.

“We are excited to have a storytelling platform in the pet category that communicates Purina’s expertise and commitment to providing the leading products that keep pets safe, happy and healthy,” said Kenneth Endermuhle, Purina’s Manager of Category Experience Design. “With Perch by Raydiant, we can deliver the right product message at the right time, at the point of consideration, so that Purina can stand out where the majority of shoppers purchase pet products - in-store.”

Purina will be able to update digital messaging and is launching initially with education on the Purina ONE 28-Day Challenge, showing pet owners the healthy difference Purina ONE products can make in their pets in just 28 days. It includes product category information and mobile integration into an augmented reality experience as well.  

Perch by Raydiant digital engagement platform uses computer vision to detect product behavior at the shelf, anonymously detecting the presence of shoppers, what products they touch and what content they engage with to bring in videos, ratings and reviews and product information for every product on the shelf, uniting the digital content shoppers crave with the physical products on retail shelves. Perch’s by Raydiant AI-powered approach drives 5-10x the engagement of traditional digital signage and 30-130% sales lifts according to case studies in beauty, CPG, accessories, department stores and now grocery, where this partnership represents the largest “lift-and-learn” deployment in both grocery and the pet category.

“We are excited to extend our partnership with Purina, a recognized innovator in the pet category.  With Purina’s partnership, Perch by Raydiant now provides the most advanced in-store technology to help pet shoppers discover products and connect more deeply with the brands they love,” said Perch by Raydiant CEO Trevor Sumner. “We live in the most exciting era of retail where technology and shopper marketing behavioral data are unlocking new ways for brands and retailers to collaborate and rapidly improve shopper experiences.”

Read more about Nestle Purina and Raydiant Push the Largest Deployment of Product-Aware Digital Signage in Grocery and Pets.

Raydiant Purina Kenneth Endermuhle

About Perch by Raydiant

You can click on a product to get more info online.  Why can’t you in-store?

Perch by Raydiant is the leading in-store digital engagement marketing platform that uses computer vision to detect which products customers are touching in-store to respond with digital media applications about those exact products via embedded touchscreens at the shelf For the first time Perch by Raydiant enables digital marketing (videos, ratings and reviews, etc) at the product level in-store the moment shoppers touch them  letting every product tell its story and converting in-store customers to omnichannel shoppers. Customers such as Johnson & Johnson, Purina, Esteè Lauder, Macy’s, Cody, Nestle, and Invisalign are driving 87% sales lifts on average and using Perch by Raydiant advanced Shopper Marketing Cloud to optimize merchandising, pricing, packaging and content by measuring product pickups, content interactions, sales, and conversion insights.

About Purina

Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering scientifically based nutritional innovations. Purina manufactures some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast and Tidy Cats. Our more than 8,700 U.S. associates take pride in our trusted pet food, treat and litter brands that feed 51 million dogs and 65 million cats every year. More than 500 Purina scientists, veterinarians, and pet care experts ensure our commitment to unsurpassed quality and nutrition.  

Purina promotes responsible pet care through our scientific research, our products and our support for pet-related organizations. Over the past five years, Purina has contributed more than $150 million towards organizations that bring, and keep, people and pets together, as well as those that help our communities and environment thrive.    

Purina is part of Nestlé, a global leader in Nutrition, Health and Wellness. For more information, visit purina.com or subscribe here to get the latest Purina news.