They say your vibe attracts your tribe, and this is also true for businesses. Creating the right “vibe,” or atmosphere, for your customers could mean the difference between them staying to shop and leaving annoyed. Part of creating the right ambiance for your retail store, restaurant, hotel, or other business is playing the right music. Raydiant digital signage not only offers gorgeous, designer-level digital displays, but we also offer custom music playlists through our partnership with Soundtrack Your Brand. Here’s how you can (and why you should) make the most of this dynamic app.
Better Atmosphere = Better Sales, Studies Show
Choosing the right background music for your business can make or break the customer experience. If you’ve ever gone into a store and left shortly afterward because of throbbing eardrums, you know what I mean. Not only does the right music help reflect the right brand image but it’s proven to influence customer’s buying behaviors. Playing the right music at the right volume and tempo can increase foot traffic and sales volume—in some cases by 38%!
For example, one study found that restaurant goers spent an average of 23% more on food—and 51% more on drinks!—when slow music was playing in the background. In fact, it’s been shown that playing the right music for your customers causes an average 9% uptick in sales. So what music should you play that both boosts your brand and gets customers to buy? We’ll talk about that next.
Control the Mood with Your Own or Custom Soundtracks
Research has revealed that certain music genres work better than others as background music for businesses—but it all depends on the business. For example, one study found that when a wine shop played classical music, their customers bought more expensive wines (probably due to the “upscale” ambience created, partly, by the music). Another study found that when slow music was playing, grocery shoppers spent more money.
It makes sense to match the genre of music with the shopper—and the experience they are looking for in your store, restaurant, or business. For example, playing the Beach Boys may be a good idea for a 50’s diner, whereas Ariana Grande or Shawn Mendes is probably a better fit for a teen clothing store. And if you’re worried about keeping your music “family friendly,” the Soundtrack Your Brand app lets you filter out songs with explicit lyrics so that your playlists are always kid-proof.
The best part of using Soundtrack Your Brand is that you can play your own music as well as playlists customized to the “mood” want to set. And with over 50 million songs and weekly updates on soundtracks, your customers will never get bored with what they hear!
Save Time by Setting and Forgetting Your Music
Raydiant’s Soundtrack Your Brand app also allows you to schedule your music for different parts of the day, holidays and special occasions, and for whenever you want to switch things up. That means if you’re a cafe, you can play more upbeat music during the morning rush and a more chill sound as things die down in the afternoon. Retail stores can plan ahead for the year by setting holiday playlists. And imagine “dayparting” your music along with your menus if you’re a busy restaurant that doesn’t have time to think about the background music.
Don’t worry though—you don’t have to schedule your playlists if you don’t want to; you can simply play music! (We just think the scheduling function is a cool feature.)
Express Your Brand Through Music to Connect with Customers
Your branding doesn’t stop at what your customers see—it extends to all five senses, including what they hear. Creating a congruous experience for them when they enter your store or place of business is important. It lets them know they’re in the right place, and that they can trust your brand personality to be consistent. And when customers trust a brand, they are more likely to engage with that brand, and stay loyal to it.
Think about your brand as a person—better yet, as a singer or band—and how it would sound. Does it embody the female empowerment messages that Lizzo is known for? Maybe instead it has more of a moody Morrissey feel. Or perhaps a folksy Bon Hiver vibe is how you see your brand personified. Since the Soundtrack Your Brand app groups music by genre, sound, and business, you can easily set custom playlists that perfectly match your brand’s style.
No Expensive Music Licenses or Hardware Needed
All of Soundtrack Your Brand’s music is licensed for business use, so there’s no need to pay expensive music licensing fees. This means you don’t have to worry about violating music copyright laws (which can cost your business anywhere from $750 to $100,000!) when playing in-store music. In addition, in-store music systems can be expensive and clunky, and take up much-needed storage space. And even with a streaming device, music can be spotty if the Wi-Fi signal is weak.
Raydiant’s simple, plug-and-play hardware fits in your pocket and is easy to install (simply plug it into your TV’s HDMI port). Our plug-and-play router allows for uninterrupted Wi-Fi wherever there’s a cell signal (which is why it’s a popular choice for food trucks). This means you have the freedom to play what you want, when you want it—without worrying that the music will cut out or stop if the Wi-Fi goes down.
Raydiant and Soundtrack Your Brand: Music to Your Ears
With Raydiant, you’re not just making digital signs—you’re creating an unforgettable customer experience. It’s a proven fact that the more senses you engage, the more you remember an experience. With bold, dynamic images featured on screen and just the right song playing, you are creating a memorable moment for everyone that walks through your doors. Using Raydiant with Soundtrack Your Brand takes the guesswork out of two of your major in-store marketing needs: attractive promotional displays and engaging background music. And with Raydiant’s easy-to-install hardware and easy-to-use software (a cloud-based system accessed via the internet), you’ll be up and running in minutes.