Creating and publishing high-quality marketing content like catalogs, brochures, newsletters, magazines, and reports is the perfect way for businesses to build trust and loyalty, provide helpful information to customers, and entice new or returning customers to increase their purchasing.
The only problem? Creating and printing high-quality, compelling content is expensive and often too cost-prohibitive to perform frequently. Even worse? Printed content can quickly become outdated, rendering the labor and cost of all that printing worthless.
Are you ready for a better way to publish and share your marketing content with your customers?
Meet our newest partner, DCatalog.
DCatalog is a digital publication platform that enables corporations to create and publish HTML5 digital flipbooks into flip catalogs, magazines, brochures, reports, training materials and more.
DCatalog’s online cloud publishing platform increases access to flipbook content for companies, in order to increase brand awareness and boost online sales.
What is a digital flipbook?
A digital flipbook looks exactly like a printed publication, with pages that can be flipped or turned just like a traditional magazine or brochure. The only difference? The content is digital and lives entirely online.
Digital flipbook publications allow businesses a more affordable way to promote their services (no more high printing costs!), and offer unique, compelling content to customers on a consistent basis.
What are the benefits of digital publishing?
Online publishing and digital publications are the future of marketing, especially for e-commerce businesses, publishers, marketing agencies, advertising firms, and retail stores looking to create timely, consistent, and compelling content on budget.
The three major benefits to creating digital marketing publications like flipbooks include:
- Increase customer engagement
- Boost purchasing
- Timely, affordable marketing
Increase customer engagement
To start, one of the biggest benefits of publishing online marketing content like digital flipbooks, is an increase in customer engagement.
Digital flipbooks are one of the best pieces of marketing collateral for customers to engage with, thanks to the sheer amount of features you can include in your flipbook. Since digital flipbooks are online, each flipbook can include links to new web pages (like a product page), photos, videos, and other interactive features that grab the attention of your customer and keep them engaged with your product.
With the creation of digital flipbook publications, businesses can also publish interactive marketing content at their in-person locations, which increases knowledge of product offerings for customers. Additionally, because DCatalog’s digital flipbooks can be accessed online, on mobile devices, and with in-person catalogs, you always have an opportunity to reach your customer.
Publishing high-quality online content, like a digital flipbook, gives your customers extra ways to engage deeply with your brand, beyond visiting your store or website.
Another significant benefit to businesses that utilize online publishing for digital marketing publications like flipbooks, catalogs, brochures, reports, and more is the opportunity to boost customer purchasing.
Today, customers not only want a more customized shopping experience, they expect this kind of personalization.
“Personalization, once limited mainly to targeted offers, now extends to the entire customer experience. This means that customers want personalization throughout their interactions with a retailer—with multiple, personalized touchpoints that enable them to allocate their time and money according to their preferences. In the best personalized experiences, retailers make the customer part of the dialogue and leverage data to create one-to-one personalization. Customers receive offers that are targeted not just at customers like them, with brands targeting at the segment level with broad-based offers, but at them as individuals, with products, offers, and communications that are uniquely relevant to them,” explains the McKinsey & Company report “Personalizing the customer experience: Driving differentiation in retail.”
With DCatalog’s online publishing platform, businesses have the option to publish multiple marketing assets at once. This allows you to target specific customers for certain products and introduces the option to market seasonal or limited time only products. Even better? This kind of personalized marketing pays off big time. Personalized touches, like customized marketing content, builds brand trust and lead to more purchases and more return visits in the future.
Timely, affordable marketing
Finally, one more benefit of creating digital marketing content like flipbooks is the affordability of this kind of marketing.
Printing marketing materials like flipbooks, catalogs, magazines, newsletters, reports, and brochures is expensive for businesses. While this kind of content works to engage customers and can entice purchasing, the cost of consistently printing these materials can quickly skyrocket. Plus, printed materials can quickly become outdated.
The solution to the printed marketing material conundrum? Online publishing from a platform like DCatalog and digital marketing content, like flipbooks, that are affordable to create and easy to update or change.
With online publishing, the creation of your marketing materials is always affordable and always easy to update.
How does DCatalog work with Raydiant?
For Raydiant users, the DCatalog app works on the Surface Go Device.
Setting up DCatalog is simple. To get started, you need to add a “Doc ID” to your Raydiant profile. The Doc ID is obtained once you become a customer of DCatalog.
To obtain your Doc ID log into your admin account on Dcatalog’s page and claim your Doc ID.
With this Doc ID you can now transform files into digital flipbooks. Once you insert the “Doc ID” into the catalog or brochure, it will be available to interact with on the screen like a flip-book.
Get started with DCatalog
If you’re ready to take control of your marketing and publishing, it’s time to sign up for DCatalog through Raydiant.
DCatalog pricing starts at $44/month.
Get started by booking a demo of the Raydiant platform & DCatalog integration.