Frequently Asked Questions
What is gamification?
Gamification, by definition, is the use of modern game mechanics to boost internal motivation in order to accomplish goals. Gamification is increasingly the go-to method by which marketers, thought leaders, and even businesses are driving growth and productivity. You may have even been on the receiving end of it this morning with a gamified tip jar at your local coffee shop.
Does gamification actually work?
Publicly displayed leaderboards definitely drive external motivation, but people often question how gamification can boost performance in the long run. As reps view their progress in real time, they notice which metrics they’re hitting best and which ones need a little more work. This provides insight into which steps in the sales prospecting funnel they’re lagging in, and hopefully inspires them to take action so they can achieve their primary goal.
The concept of gamification is to take short-term habits and turn them into long-term behaviors. As your team starts to take notice of where they’re lagging, they’re more likely to put more time into improving their metrics for these activities. Actually seeing the leaderboards on TVs is crucial; otherwise, teammates may not have the visibility they need to self-correct.
So, the answer is, yes, gamification does work — but! The stickiness of gamification, however, does rely on tracking the right metrics to reach your goals and providing recognition for when team succeeds. What’s a game without winning and seeing your name in lights, right?
Recognition is arguably the most important piece of gamification, because it reinforces positive behaviors. Achieving a sales goal is like getting to the finish line at the end of a race. When you get to that finish line, you look forward to seeing your name and face splashed across the TV, acknowledging all the hard work you just put in. The positive, public recognition is addictive, and it engages us in the game of sales. Bottom line – engaged employees perform at a higher level than their other colleagues, and gamification is the key to engagement.
Why use gamification?
Gamification is most commonly used in teams to boost motivation, which in turn boosts performance and increases revenue. Gamification is used to amplify the competitive spirit between teams and engage them in a play-to-win culture. This takes the concept of social games and brings its benefits to the workplace.
How do leaderboards help with gamification?
Hoopla’s sports-style leaderboards make it easy to track individual and team progress in an exciting visual format. Track key metrics and empower teams to see at a glance where they stand and what they need to do to win. Motivate and engage your team with visual communication that translates data in real time.
What’s an example of Gamification?
Gamification is most commonly used in teams to boost employee motivation, which in turn boosts performance and increases revenue. Gamification is used to amplify the competitive spirit between employees and engage them in a play-to-win culture. This takes the concept of social games – to which we’re all accustomed – and brings its benefits to the workplace. Similar to how online games and social networks operate, gamification takes the process of selling and creates a game of it across your team. Suddenly, work is fun
How do contests help with gamification?
Leverage Hoopla’s challenges and create friendly competition at your organization. Does an employee think they can match the top performer? They can initiate a challenge and prove it in a public way. Want to involve everyone? Hoopla also has tournament features so that your organization can have its own version of March Madness.
