Ultimate Buying Guide for Digital Signage

Oct 21, 2019

Digital signage is a game-changer. It helps businesses boost ROI, increase brand awareness, inform consumers, and much more.

That’s why it’s not unusual to see digital displays broadcasting flashy content nearly everywhere you go these days. Digital signs can be seen at Airports, hospitals, arenas and more.

It’s safe to say that digital signage has officially caught on.

But just buying a bunch of screens and tossing them in your building won’t cut it. There are four factors that will determine whether your digital signage installation is successful:

  • Content – is it thoughtful, engaging, and informative?
  • Hardware – is it eye-catching and durable?
  • Software –is it robust and user-friendly?
  • Service – is trusted help and maintenance there when you need it?

Execution on your end is a huge part of the equation. Just as important part though is finding top-notch digital signage from a team that will make sure service pains are never an issue.

If you nail the second part of the equation, the first becomes infinitely easier.

That said, here’s the ultimate digital signage buying guide:

Top Uses for Digital Signage

Digital signage isn’t just a trend, it’s here to stay.

Don’t take our word for it:

The global digital signage market is set to hit $20 billion by next year.

Which is no surprise…

Not only is digital signage effective, but it’s also extremely versatile. In fact, it’s used in nearly every major industry to achieve a wide range of company objectives—plenty of which are universal in the business world.

Knowing how digital signage can be used most effectively for your business is a necessary before choosing a digital signage solution.

It’ll help you understand how digital signage can be leveraged to accomplish the specific challenges your company faces. If your company has a pain point that needs to be solved, digital signage might be the right tool for the job…

Here are the best uses for digital signage:

  • Advertising
  • Wayfinding
  • Digital menus
  • Employee communications
  • Digital directories
  • Video content
  • Integrated social media
  • Interactive content
  • Informative content
  • Emergency messaging

Why You Need Digital Signage

It’s time to ditch the outdated traditional signage, and replace it with its modern counterpart—digital signage.

Why? Well, first and foremost, digital signs are almost impossible to ignore.
Grabbing the attention of consumers is the first step to accomplishing any front-facing business goal–from getting info to those who need it, to pushing marketing content.
If you want consumers to take the desired action, they have to see your brand’s call-to-action.

And outside of looking great, digital displays also carry a long list of other major benefits. Here are just a few.

Top 5 benefits of digital signage:

  • Increased revenues and sales
  • Improved brand recognition
  • Low cost and easily updatable content
  • Lasting and more meaningful impressions
  • Entertained and informed consumers

Where to Place Digital Signs

As a rule of thumb, your screens should be placed in high-traffic areas. That’s where they’ll have the most impact.

Think lobbies and entrances, hallways, points-of-sale, meeting areas, and waiting rooms.
What Should I Look for in a Digital Signage Software?

There are three main characteristics you should look for in digital signage software:

It should be industry-specific

This means that the software should be designed to meet the needs of your particular industry.

Top 10 industries for digital signage:

  • Healthcare
  • Retail
  • Education
  • Restaurant
  • Hospitality
  • Corporate
  • Advertising
  • Banking
  • Entertainment
  • Transportation

It should be cloud-based

Unless you are a massive company, you should opt for cloud-based software rather than on-site hosting.

Cloud-based solutions store content on a third-party server. This allows you to deploy content across your screens using only the web.

Most companies can’t afford the upfront costs of on-site software. It requires servers to host content and an IT team on standby.

Cloud-based digital signage software removes the need for an IT team.

It should be full-service

The best digital signage companies are full-service. They handle the installation and work with you every step of the way.

They provide the hardware and software, which they have intimate knowledge of. They provide training and onboarding for your team. And they take care of any service problems you might run into.

A full-service digital signage provider with a dedicated support team is the best option. It lets you focus solely on creating high quality, engaging content.

Here are several other significant digital signage software features you should look for:

  • Highly customizable
  • Easy to update
  • Dozens of supported apps
  • Social media integration
  • Pre-built templates
  • Automated alerts
  • Content scheduling
  • Playlists
  • Scalable
  • Mobile support
  • Remote management

Let’s Talk Equipment…

Digital signs can come in a variety of different forms. Which types you get will depend on where you put them. If you want to cover as much space as possible, then a video wall would be best.

If you’re planning on putting an interactive touchscreen in your lobby, then a touchscreen kiosk will be your best option.

If you need something interactive that people can sit around and discuss project or contract details with, then a touchscreen table will do the trick.

Otherwise, you can use digital displays of various sizes overhead throughout your building.
All of the above varieties will be full-HD, and some can even be 4K.

They can each ship as plug-and-play so you can start using them straight away.

Pretty convenient, right?

Adopt Digital Signage, Reap the Rewards

Digital signage can work wonders for businesses of all sizes. If—and only if—it’s implemented strategically though. That starts with educating yourself on digital signage solutions.

By knowing the ins and outs of buying digital signage hardware and software, the right purchasing decision becomes way easier.

That way, your investment into digital signage will be lasting and impactful to your business, and its bottom line.


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