Companies that use games in the workplace to motivate and measure performance enjoy 147% better employee performance than those that don’t. The reason behind their success? Gamifying workplace performance improves employee engagement. Almost 80% of employees report feeling more engaged when their work was gamified, with 72% saying they feel inspired to work harder as a result. We’ll show you how to use gaming techniques to create a more connected, goal-oriented work culture. But first, let’s talk a little bit about the psychology behind workplace games.
Why Workplace Games Work
We all need to feel a sense of purpose at work. We need to know that our accomplishments have value and don’t go unnoticed. Gamifying work performance taps into those needs, creating clear goals, immediate feedback, and recognition when those goals are met. Games encourage a healthy sense of competition and, in team games, build a stronger work culture where everyone is working together to achieve a common goal. Games also set up a system that rewards incremental progress, offering more chances for you as the employer to provide positive reinforcement for specific behaviors.
Gamification Stats You Can’t Ignore
- Companies who use gamification report a 7x higher conversion rate than those that don’t.
- 95% of employees enjoy workplace games.
- 60% of workers who participated in gamified training proved more productive.
- 62% of employees said they were more motivated when competing with their peers.
- 87% of employees said they felt more connected to their workmates after playing games in the workplace.
- Games increase employee motivation by as much as 48%.
- 69% of employees say they plan to stay with a company for 3 or more years if they employee games.
- 78% of employees say that gamification makes a company a more desirable place to work.
- 82% of workers said gamification made them happier at work.
- Gamification can help to increase customer interactions by 40%.
Gamifying the Workplace—How?
Lost on how to introduce gaming elements in the office? Here are a few to try—most of which are available through Raydiant’s Hoopla workplace motivation and performance app.
When done right, a workplace contest raises employee morale and brings team mates closer together. What kind of contest should you try? The truth is, anything can be turned into a contest—you just need to decide on your metric. For example, you can track how many sales each employee has closed, or how many customers an employee has helped during that quarter. It could also be as simple as tracking whose social media post gets the most likes or who completed the most safety trainings in a given time period. The important thing is that you have a clear, achievable goal that has a deadline. It’s also important to have the right incentive—it doesn’t have to be monetary. Maybe let that employee have a Friday off or gift them a spa treatment.
People work harder when they know they’re close to their goal—and when they’re in fear of falling behind. Keep those goals in front of them by displaying a sales leaderboard in your office with real-time data for each “player” in your contest.
To hone your numbers and focus on improving key metrics, set up a “battle.” A battle works best when set up within a specific department, team, or group of employees. Let your top performers flex their best performance muscles in a friendly competition. Set the stakes higher than a workplace contest—a battle should have an ambitious goal and a better incentive, since employees will have to work harder to show themselves as standouts.
Raydiant’s Hoopla app brings the game to life on your office TV screens, giving your employees a play-by-play on their (and their peers’) progress. They’ll see who’s in the lead and how far they are from their goal. These live leaderboards keep your employee’s KPIs in front of them, providing visual reminders that act as motivators. And for business leaders, these boards provide a way to spot data trends in real time, acknowledge top performers, and evaluate areas where their team needs to improve.
Team tournaments let you bring the fun and energy of sports into your office. Much like March Madness and fantasy football, a tournament is exciting and fun to watch and keep track of. You can create one-on-one tournaments between team mates, or make each department a “team.” However you set it up, tournaments are more exciting the more people that are involved—so try a company-wide tournament. You’ll need to start with a key metric or metrics you want to improve, and have your data at the ready.
Our Hoopla app, available from the Raydiant dashboard, pulls data from your CRM and spreadsheets, using it to populate real-time “tournament” boards that show the game—and each player’s status and stats—as it’s being played. You can choose up to 64 players at a time, and each “round” of the tournament will display the winner and their stats. As each round progresses, players are eliminated until the top performers are left in the last round. One tournament winner is ultimately left to claim their prize (and be celebrated publicly as your screens reveal their name, complete with congratulatory graphics and music.)
Engaged Workers = Happy Workers (and Customers)
Although workplace games do have the advantage of improving key metrics, their success is more long reaching: they boost employee engagement. Games are fun, and they’re also a chance to offer clear direction and goals to your employees, giving them something to work towards. Games are also social, giving your workers a chance to work together to succeed, and help them build stronger bonds with their team mates. Busy, goal-minded, team-centric workers are far more likely to feel engaged and happy. And, as has been proven time and again, when your employees are happy, your customers will likely follow suit.
This blog post is the third of five in this series. For an overview of all five tips, or a deep dive into the employee/customer experience connection, download our white paper today.