Raydiant’s new series, The Future of Shopping, interviews experts and thought leaders with a goal of better understanding what trends are shaping the ways consumers shop, the opportunities that are out there, and what organizations can do to be more competitive.
The following is an interview we recently had with Maya Levi, Marketing Manager at ReturnGO.
How has consumer shopping behavior evolved over the past five years?
Based on my experience as a marketing manager, I think consumer shopping behavior has become more demanding. In particular, there has been an increase in demand for faster shipping and on-demand delivery especially now in the time of the COVID-19 pandemic. With online shopping becoming more commonplace, I think these demands are likely to stay in the next few years.
What are the top 3 trends shaping the ways consumers shop?
From what I have seen in today’s marketing industry, I think on-demand delivery, same-day shipping, and the “click & collect” purchasing model. People are now being hooked by stores that offer on-demand delivery and same-day shipping as this shortens the waiting time for the products being sought after. The click & collect model also has its own allure because of the convenience it offers. Under the click & collect model, shoppers can place orders online and they can easily pick up their order in a physical location.
What’s the future of shopping?
As someone from the tech industry, I think the future of shopping will most likely include the integration, if not involvement, of artificial intelligence (AI). The effect of AI on businesses, especially ecommerce stores, has been revolutionary as operations have become more efficient and error-free due to the decrease in the participation of humans.
What are the 3 actionable steps an organization can take to prepare for the future?
In order to prepare for the not-so-distant future of shopping, businesses and organizations should do continued research on current market trends, innovate present methods, and apply such innovative practices to keep up with the demands of shopping in the digital age.