Marketing

Experts Share Their Advice On What Marketers Should Avoid Doing In The Coronavirus Crisis

25 Experts Share Their Advice On What Marketers Should Avoid Doing In The Coronavirus Crisis

This article is part of Raydiant’s Coronavirus Small Business Resource Center which aims to provide actionable insights, ideas, and resources to business owners struggling due to the current Coronavirus outbreak.  We’ve collaborated with different executives, business owners, and thought leaders to crowdsource insights and expertise that will ensure this content is as actionable, timely, and helpful as possible.  If you are a business owner looking for a specific question to…

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Experts Share Their Advice On What Marketers Should Be Doing During the Coronavirus Outbreak

31 Experts Share Their Advice On What Marketers Should Be Doing During the Coronavirus Outbreak

This article is part of Raydiant’s Coronavirus Small Business Resource Center which aims to provide actionable insights, ideas, and resources to business owners struggling due to the current Coronavirus outbreak.  We’ve collaborated with different executives, business owners, and thought leaders to crowdsource insights and expertise that will ensure this content is as actionable, timely, and helpful as possible.  If you are a business owner looking for a specific question to…

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6 Ways to Effectively Market Limited-Time Offers and Seasonal Items

In the last five years, 64% of top restaurants and retailers have increased their offerings of limited-time offers, or LTOs. Why? LTOs and seasonal items: Increase revenue. Starbucks made $80 million in yearly revenue on their seasonal Pumpkin Spice Lattes alone.Generate buzz. Love it or hate it, Starbucks’s Unicorn Frappuccino has inspired over 155,000 Instagram posts.Keep your menu new and exciting by offering customers variety (and scarcity). McDonald’s McRib Sandwich…

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