This article is part of Raydiant’s Future of The Restaurant Industry series which interviews top experts on their perspective of technology and trends that are shaping the industry.
The following is an interview we had with Brad Brooks, Sales & Marketing Director with SpeedLine Solutions Inc.
Outside of COVID, what have been the most dramatic changes you’ve seen in the industry over the past 3-5 years?
BB: In the past few years, we’ve seen an increase in the variety of restaurant concepts offering delivery. Many restaurant types that did not traditionally offer delivery—like burger places, pasta restaurants, and other dine-in restaurants—have started to experiment with it.
What are the top trends you see shaping the future of the restaurant industry in the next 3-5 years?
BB: In the next few years, more restaurants are going to start offering delivery. Even before the pandemic, there was an increase in delivery options, and we expect many restaurants to continue offering it post-pandemic. Consumers are used to the convenience and are beginning to expect it from quick service and fast-casual restaurants.
What technology do you believe will have the biggest impact on the restaurant industry in the next 3-5 years?
BB: Our team surveyed pizza places throughout the US, and only 82% of them reported that they have their own online ordering site. Restaurants offering delivery will need to offer online ordering to stay competitive in the next couple of years. In the past, it was a “nice to have” for customers, but now it is expected.
In order for a restaurant to develop a comprehensive marketing plan, especially online, they need to have their own website and their own online ordering site. This is the “hub” of all their marketing efforts. Having their own online ordering site, separate from third parties like UberEats or sites like Square, give them control over their business model.