This article is part of Raydiant’s Future of Brick and Mortar Retail series featuring interviews with industry experts and thought leaders with the goal of providing actionable insights that can help brick and mortar retailers prepare for what lies ahead.
The following is an interview we had with Christopher Walton, CEO of Omni Talk.
What are the 3-5 top trends that will shape brick and mortar retail in 2021?
CW: The top trends that will shape brick-and-mortar retailing in 2021 are Facebook/Instagram’s continued moves into e-commerce, Amazon’s continued expansion into physical grocery, and the continued impact of COVID-19, and specifically how retailers continue to give consumers more options for same-day delivery at a competitive price.
What technologies will have the biggest impact on brick and mortar retail in 2021?
CW: The technologies that will have the biggest impact on brick-and-mortar retail in 2021 will be cloud commerce OMS and POS deployments, computer vision AI, e-commerce marketplaces, and robotics in that order.
What should brick and mortar retailers be doing now to prepare for 2021?
CW: The most important thing retailers can do right now is to upgrade and overhaul their POS and OMS systems to the real-time flexibility requirements of today’s omnichannel consumer.
In the midst of so much change and uncertainty, what’s the future of brick and mortar retail look like?
CW: It looks like the Book of Revelation for mall-based retail and a natural technological evolution for everyone else 🙂