Restaurants, stores, and other businesses that serve the public are seeing the need for contactless services. The contactless trend was already gaining momentum, but the coronavirus pandemic put it into turbo, and retailers and restaurants especially are looking for ways to go “touch free” in every aspect of the shopping and dining experience. If you’re looking to go contactless for some or all of your public-facing transactions, here are a few things you’ll need:
While some businesses are opting to going cashless as a way to mitigate germ spread, other businesses are switching over to contactless shopping and payment systems. Some are placing signs with QR codes for each product, so that shoppers can “scan and go” through a QR reader app on their phone. The scanned code will prompt the user to open a website or app where they can pay for that item. This allows the shopper to browse and buy while having minimal to no contact with store personnel.
QR codes can also be used at restaurants for displaying digital menus. Customers can scan a bar code and open the restaurant menu on their phone (instead of handling paper menus). Depending on the restaurant’s setup, they can also offer a mobile ordering option, where diners can order food and drinks at their table using an app on their phone.
Digital Menu Boards
Along with QR codes, restaurants (as well as salons and other businesses that display menus) can use digital menu boards in lieu of paper menus. This is a great way to go contactless, as digital menu boards grab attention and are easier to read than static menu boards. Plus, with Raydiant’s user interface, it’s easy to create, schedule, and update your menus when you run out of items, change prices, add new items, or wish to display dayparting and special menus automatically.
Raydiant’s cloud-based interface lets restaurants schedule their promotional and seasonal menus ahead of time—so that you can plan the entire year and have the menu change on the day and time you set it to change. Making updates is no longer time-consuming or costly—you no longer have to re-print your menus every time you add or remove menu items, add seasonal dishes, or switch up your happy hour menu. Special event menus and bold, eye-catching promotional content is also easy to add from Raydiant’s remote system, which is accessible from any device, so you can make updates at the restaurant, at home, or anywhere else.
Mobile Payments and Contactless Credit Cards
Apple Pay, mobile wallets, and other contactless payment options have gained popularity in the past few years, with the coronavirus pandemic speeding up their adoption at a fast rate. Big brands like Target, Walmart, Jack in the Box, and Taco Bell have adopted them as a way for their in-store shoppers to pay from their phones, and without touching a kiosk, handing over cash, or swiping a credit card. With these mobile payment apps, a customer will be able to hold their phone near the card reader to complete their purchase.
“Contactless credit cards,” or those that can be scanned without touching a checkout terminal, can also be used in this same way. You must have terminals that are enabled for contactless credit cards. These terminals will allow the customer to place their card near the terminal to scan it—all without touching the terminal or handing it over to a clerk at checkout.
Restaurants and third-party delivery platforms like GrubHub and Postmates are offering contactless delivery options to reduce or eliminate person-to-person contact to reduce the spread of the coronavirus. Customers that choose this method can ask that their food be left at their door instead of handed directly to them upon delivery. To offer no-contact delivery directly from your restaurant, you’ll need to allow customers to pay online or through a mobile payment app, instead of at the door. And don’t forget to market your contactless delivery services your customers via your website, marketing materials, and other customer-facing messaging.
Retailers and restaurants are at the forefront for adding curbside pickup to their list of new services during COVID-19. Leading brands like Amazon and Target have offered these services well before now, but smaller businesses are quickly adopting them as a way to keep their revenue stream coming when many are closed to in-store and dine-in services. There are a few things you’ll need for your new curbside pickup offering: first, you’ll need an online ordering system (like an e-commerce site or plug-in) so that customers can order online and set up their pickup options.
You’ll also need to designate a pickup location, which will likely be in your parking lot or near your entrance (or both). Using clear wayfinding signs will let customers know where to park, and even what to do when they arrive. You can also use a mobile app to provide clear curbside instructions for your customers, and a way to alert you that they’ve arrived.
Go Contactless with Raydiant
Raydiant’s cutting-edge technology provides more than just digital signs: it gives businesses a highly visual and multi-dimensional way to interact with customers and employees. Included in a Raydiant subscription is access to a large library of apps for you to easily design an immersive customer experience. But Raydiant doesn’t just elevate your in-store customer experience—it can also be used to spread important public health messages and wayfinding signs for those outside your doors. With Raydiant-enabled screens, you get attention-grabbing, dynamic displays that will draw people’s eyes. Digital menu boards, curbside pickup signage, promotional displays and slideshows for your entryway or window displays—you can advertise even if you’re not available for dine-in services or in-store shopping.
Raydiant offers apps like PosterMyWall, which lets you create and display designer-level promotional material using one of more than 150,000 poster and video templates. The Soundtrack Your Brand app lets you create custom playlists, so your background music matches your brand and its vibe. The Single Platform app lets restaurants update their menus on all menu platforms—as well as on their website and digital menu boards—from just one interface. The BlueJeans video conferencing app lets employees connect with each other or customers, or both, in crisp HD video and audio. Want to learn what else you can do with Raydiant? Book a demo and try it today.